segunda-feira, 14 de fevereiro de 2011

Dezeen Watch Store


http://identitydesigned.com/dezeen-watch-store/

As the symbol moves through 86,400 different combinations of shape and colour, abstractly representing local time in 24 hour format, the identity becomes a timepiece itself while always remaining recognisable. The outer grey circle is slightly darker in winter, lighter in summer; the hours and minutes are represented by incomplete circles with consistent radii that approach 360º over a period of 24 hours and 60 minutes respectively. Seconds are represented by a complete circle that radiates from the centre of the symbol, increasing its diameter in 60 stages until resetting to zero each minute. The hour shape changes colour 24 times a day.

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