Rory Sutherland: Life lessons from an ad man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html

The Evolution of Apple Ads

http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/