Museum of the Moving Image

http://www.underconsideration.com/brandnew/archives/forward-looking_image.php

The typeface, designed by Cologne-based Julius Terlinden that creates the Museum’s logotype was drawn on a triangular grid inspired by the Museum’s new façade. As the core identity element, it seems fitting. The new building’s architecture is so memorable, so why fight it? It manages to evoke the golden era of cinema while looking curiously futuristic. It also has a remarkable Saul Bass quality. The typeface is not only used to create the logotype, but employed as a central messaging platform within the museum on signage and used in print materials.