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quarta-feira, 4 de maio de 2011
quarta-feira, 30 de março de 2011
domingo, 20 de março de 2011
Branding Peru
“No images were used for the new logo. The word Peru is enough, according to the campaign. It is uniquely short for a country name, it has a universal pronunciation, and the accent mark over the letter “u” stands out.”
“Starting April 26, the brand will be promoted in a campaign within Peru. Then the hope is that shortly after consumers around the world will begin seeing the Peru brand on an array of Peruvian-grown foods and manufactured goods.”
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