Dynamic identity for Converge

We recently worked on the identity for ‘Converge’, a series of events exploring this emerging crossover between photography, film making and CG. It was an unusual project for us in the sense that we only developed and delivered the central mark – a converg ing, dynamic RGB arrangement that can be seen as either a 2D graphic or 3D ‘cubes’ – and suggestion for accompanying typography – before the outcome left our studio and influence.

Read more: http://zerofee.org/goodthinking/index.php/2010/01/converge/

Dezeen Watch Store

http://identitydesigned.com/dezeen-watch-store/

As the symbol moves through 86,400 different combinations of shape and colour, abstractly representing local time in 24 hour format, the identity becomes a timepiece itself while always remaining recognisable. The outer grey circle is slightly darker in winter, lighter in summer; the hours and minutes are represented by incomplete circles with consistent radii that approach 360º over a period of 24 hours and 60 minutes respectively. Seconds are represented by a complete circle that radiates from the centre of the symbol, increasing its diameter in 60 stages until resetting to zero each minute. The hour shape changes colour 24 times a day.

Visit Nordkyn

http://www.underconsideration.com/brandnew/archives/where_the_cold_wind_blows.php

The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.


Neue Project Description