Ficam os videos visionados na aula anterior, mais uma entrevista a Steven Heller sobre o Design para Obama.
Steven Heller, Co-chair of the MFA Designer as Author program at The School of Visual Arts, speaks with AIGA Philly on the outpouring of posters for Barack Obama's 2008 presidential campaign. Heller also compares today's political graphics to the campaign posters of a previous generation, and the relationship between democracy and design.
Produced by Peter Camburn & Craig Schlanser for AIGA Philadelphia
Steven Heller on Design for Obama
Those posters were like rock concert t-shirts.
Branding the Candidates: McCain & Obama Brand Design
Obama is the first to create a visual brand, just like a consumer product.
The first true political brand.
Yes We Can: The Obama Brand
User created adds appeared in games… He became more than presidential candidate, he was a international icon. The Obama fashion.
Obama as a brand
It's like you're participating in something bigger than you. Like you're joining a club. There is Obama mania taking place right now.
