We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.http://en.wikipedia.org/wiki/KISS_principle
KISS is an acronym for the design principle "Keep it simple, Stupid!".[1] Other variations include "keep it short and simple"[2] or "keep it simple and straightforward".[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.
