Chiquita Banana Brand Refresh

http://www.designrelated.com/news/feature_view?id=47

Sketches

Showing sketches to clients
http://www.davidairey.com/showing-sketches-to-clients/

Offsetters
http://identitydesigned.com/offsetters/

Já se gasta mais em publicidade online que impressa

http://tek.sapo.pt/noticias/negocios/ja_se_gasta_mais_em_publicidade_online_que_im_1114852.html

The People’s Supermarket Brand

http://identitydesigned.com/the-peoples-supermarket/

Actualização dos blogues dos discentes

Todos os discentes deverão actualizar os seus blogues pessoais até ao fim do dia 23 de Dezembro, publicando as propostas apresentadas na última aula.

Der Doctor Guerrilla

http://adsoftheworld.com/taxonomy/agency/der_doctor_guerrilla



http://www.youtube.com/DocGuerrilla#p/u/1/a6TNvXIk_kM

Alguns logos

1. http://www.davidairey.com/aspect-46-brand-identity-design/
2. http://www.davidairey.com/ecometrica-logo-design-process/
3. http://www.davidairey.com/logo-design-for-giacom/
4. http://www.davidairey.com/ingalls-logo-design-process/
5. http://www.davidairey.com/vissumo-logo-design-process/
6. http://www.davidairey.com/henri-ehrhart-logo-design-process/

similar-original-logos, negative-space-logo-design, 10-successful-logo-redesigns, 15-wonderfully-simple-logo-designs, ambigram-logos

http://www.logodesignlove.com/similar-original-logos

http://www.logodesignlove.com/negative-space-logo-design

http://www.logodesignlove.com/10-successful-logo-redesigns

http://www.logodesignlove.com/15-wonderfully-simple-logo-designs

http://www.logodesignlove.com/ambigram-logos

Sonae brand

http://www.underconsideration.com/brandnew/archives/follow-up_sonae.php

This past April we reported on the redesign of Sonae, one of Portugal’s biggest corporations running a number of consumer products and services. The redesign, executed by Lisboa-based Ivity, was met with plenty of negative criticism from myself (I called it “annoying and unpleasant”) and our readers (racking up an impressive 88% of 1,603 votes in the “Bad” category). With a little time it seems the Sonae website has transformed into something more palatable and Ivity has provided us with a movie that explains the genesis, execution, and application of the new identity. Take a look and see if your opinion changes.

http://www.underconsideration.com/brandnew/archives/how_do_i_circle_thee_let_me_circle_the_ways.php

What started as a company producing “decorative laminates” in 1959 in Portugal, Sonae is now one of the countries largest corporations with almost 40,000 employees that work in a mind-numbing range of sectors across various Sonae-owned customer-facing operations: from food retail, to pharmacies, to clothing, to consumer electronics, to managing shopping centers, to telecommunications, to real estate. Basically, it’s hard to throw a stone in Portugal and not hit something owned or operated by Sonae. This past February it launched a new identity created by Lisboa-based Ivity Brand Corp.

Unevolved Brands

http://unevolvedbrands.com/

A progressive study on brand & logo simplification by Graham Smith - ImJustCreative.
How many Brands can you recognize after they have been Unevolved to just circles.

Algumas marcas e redesign

1. Redesign
1. http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php
2. http://www.underconsideration.com/brandnew/archives/comedy_central_still_funny.php
3. http://www.underconsideration.com/brandnew/archives/not_your_parents_librarians.php e http://identitydesigned.com/iva/
2.  Anagrama
1. velvet
2. estudio-habitat
3. creavisa
4. maria-vogel
5. micheline
6. theurel-thomas
7. ertus-consultores
8. al-fresco
9. pladis
10. reforestación-extrema

Thinking with type—Ellen Lupton

http://www.thinkingwithtype.com/

The BIG PAGE of Branding & Corporate Identity Resources

http://www.logoorange.com/branding-corporate-identity.php

Design magnate Steven Gilliatt said ?[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.? 

Considering everywhere a logo goes, its design and use can be some of the most important decisions a company makes. 

And the logo isn't just about what's on the paper, it's part of the deep impressions a company makes on a person, the kind that become part of pop culture: "I'm a Mac person." 

This kind of brand identity doesn't come easily. You have to have a clear plan for your company. You have to be consistent in your policies and actions. You have to have a vision for the idea you want in the customer's mind. 

On this page you'll find some resources to help you create that vision for your company.

Famous Logo Designs

http://www.logoblog.org/wordpress/famous-logo-designers-creation/

We witness countless famous brands and their captivating logo designs but do we ever wonder whose brainchild is it that created these magnificent logo designs? Short and simple, I say: “Behind every successful brand there is a logo designer”

http://www.toxel.com/design/2008/08/20/20-famous-logo-designs/

If there is one thing that we can learn from famous logos like Nike’s “Swoosh” or FedEx logo, it is that the logo does not have to be complicated to be effective.
Hopefully, our collection of famous logo designs will help prove that simplicity is the key to a memorable logo.

No Logo Brands Globalization Resistance

Video visionado na aula de 09/12/2010.

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism worldwide. As the world faces a second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

O transcript pode ser consultado aqui (http://www.mediaed.org/assets/products/115/transcript_115.pdf)
O site da autora pode ser consultado aqui (http://www.naomiklein.org/no-logo). O livro "No Logo: No
Space, No Choice, No Jobs" encontra-se disponível na biblioteca da faculdade.

Guess the Famous logos

http://www.graphicdesignblog.org/famous-logo-game/

Growing up with brands all around make us believe that we can recognise our favorite logos in anycase. I don’t blame you for being over confident because I thought the same until I came across an interesting post where the author just highlighted small segments of famous logos and asked the readers to guess them.

I was surprised to see that I failed to guess couple of my favorite famous brand logos  However; I decided to recreate this exciting idea to check how good my blog readers can be with this logo game. You might think it to be a waste of time but trust me; many of these logos can be a real challenge to guess.

Here are 20 logos in total….Let’s see how good are you with guessing well known logos and don’t leave without telling us how many of these you got right. So, your time starts NOW!!

Type Navigator

http://typenav.fontshop.com

About the Swoosh

Ficam alguns links para alguns artigos sobre o Swoosh.

All Hail the Nike Logo! Artistic Derivatives Using the Swoosh

The Nike swoosh is one of the most simplistic and easily recognizable logos in the world. It has become an integral part of the company’s identity and has helped Nike to evolve as a globally appreciated brand. The company could very well see how the brand successfully won people over and wisely decided to stick to it. Over the years, Nike has tried out different color patterns but has never parted with it’s swoosh logo.

 Nike Logo

Nike Inc. has proven itself in every corner of the competitive business world. Starting from the athletic shoes to the apparel and accessories, Nike has confirmed that it rules the sportswear industry. This position has been accomplished by making a strong impact on the audience through its powerful logo. It’s quite hard to find an individual who does not recognize the Nike logo. From decades, Nike logo has established a well stable and recognized attitude and still holds the ground strong enough to pursue further.

 Swoosh - Wikipedia, the free encyclopedia

The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, Nike.

Nike Logo – Nike Swoosh Logo History at Logo Blog

From humble beginnings to a promising future, Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry. 

Blogue do discente

Ainda há alunos que não me enviaram o URL dos seus blogues para a unidade curricular de Design II. Relembro a obrigatoriedade deste procedimento e que o atraso do seu cumprimento (assim como a posterior falha de manutenção) terá repercussões penalizantes na classificação do discente.

Encontram-se em atraso os seguintes alunos:

1. Ana Catarina Correia da Silva
2. Emanuel Silva Pereira
3. João Pedro Sousa Pereira
4. Joao Telmo Neiva Parreira

Peço que contactem no caso de estarem com alguma dificuldade.

PRAZO: 6 de Dezembro.

Manual de identidade do INESC Porto

O manual de identidade corporativa do INESC Porto (realizada por colegas vossos) encontra-se disponível online at http://www2.inescporto.pt/apresentacao/manual-de-imagem?searchterm=manual.

TED Talks: Scott McCloud on Understanding Comics

In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

Ou no YouTube para quem preferir at http://www.youtube.com/watch?v=fXYckRgsdjI.

Logo Controversies—BP Logo

BP Logo

http://www.logoblog.org/wordpress/redesigned-bp-logo/

How would you rebrand BP? [At Greenpeace]
http://www.greenpeace.org.uk/files/tarsands/logo-competition.html

A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP is pursuing 'unconventional oil' - the Canadian tar sands and deepwater drilling, despite the massive environmental damage that's being caused by their business.

That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands and deepwater drilling.

The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.

We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.

Flicker set
http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855/with/4752118678/

BP claim that they are 'beyond petroleum'. But this is a company that is up to its neck in the dirtiest oil going - poised to invest in the Canadian tar sands, and causing environmental catastrophe through deepwater drilling. 

Their nice green logo doesn't really seem to fit them too well, so we ran a competition to find a logo that we could use to rebrand BP.

The results are displayed here. Get more information at www.greenpeace.org.uk/logo

Outros Logos
http://www.logoblog.org/wordpress/famous-logo-design-controversies/

Panda Cheese Commerciaا

Never say no to panda!!!

Creio que aqui (http://www.youtube.com/watch?v=X21mJh6j9i4) tem melhor resolução.

Swoosh! Inside Nike

CNBC’s Darren Rovell takes an unprecedented look inside Nike’s $16 billion empire.

Manuais da CMPorto e RTP

Manuais da CMPorto, RTP e CTT encontrados pela vossa colega Mariana Gomes.

• C.M. Porto
• RTP
• CTT (e aqui)

The KISS Principle—too many elements spoil the logo

http://www.logoblog.org/wordpress/spoiled-logo-design-mistakes/

We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.

 http://en.wikipedia.org/wiki/KISS_principle

KISS is an acronym for the design principle "Keep it simple, Stupid!".^[1] Other variations include "keep it short and simple"^[2] or "keep it simple and straightforward".^[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

Fifa logo evolution

http://www.logoblog.org/wordpress/fifa-logo-evolution/

Football (popularly known as Soccer in the US) is the most passionately watched sports in the world. The FIFA World Cup launched in 1930 and is repeated after every four years, with the exception of 1942 and 1946 (due to World Wars). Each World Cup has been accompanied by a fresh logo design which serves as its official insignia.

The 19th FIFA World Cup is underway with full furor in South Africa. Although the FIFA 2014 logo has also been unveiled, a total of 18 dead logos of previous FIFA World Cups have amassed so far. Let us take a quick recap of all the logos featured by FIFA in the coveted contest from the inaugural 1930 to the upcoming 2014 in Brazil.

Here is the comprehensive list of all 20 World Cup logos adopted by FIFA up till 2014:

Prazo de entrega para a P03.1

P03.1—Desenvolvimento de duas hipóteses da marca para o ipsangue.

O Briefing e o mapa mental deverão estar publicados no blog até às 8:30 AM do dia 2 de Dezembro 2010, Quinta-feira.

Pré-entrega: 16 de Dezembro 2010, Quinta-feira, até às 8:30 AM.
Entrega: Primeira aula de Janeiro 2011.

Blog individual

Conforme mencionado anteriormente, o discente deverá criar um blogue exclusivo para a unidade curricular Design II, e fornecer o URL ao docente até às 23:59 do dia 1/12/2010. Aí publicará obrigatoriamente todos os seus trabalhos e material de pesquisa.

Manuais: University at Albany e Columbia College Chicago

Manuais encontrados pela vossa colega Sofia Guedes:

1. Columbia College Chicago
2. University at Albany

Design Obama

O livro Designing Obama encontra-se disponível at http://digital.designing-obama.com/. 

The Obama presidential campaign was innovative. For the first time in American politics, a candidate used art and design to bring together the American people—capturing their voices in a visual way. 

The Design Director of the Obama campaign, Scott Thomas, has collaborated with artists and designers to create Designing Obama, a chronicle of the art and design from the historic campaign. Get the inside story on how design was used by the campaign, and scope out the pieces, created unofficially, by grassroots supporters. 

The 360-page book is full-color and hardbound, highly crafted with an embossed sleeve. Forewords written by Steven Heller and Michael Bierut. 

Mais dois pequenos vídeos que resumem um pouco alguns conceitos abordados na conferência.

Mais manuais

Mais alguns manuais de identidade encontrados pela vossa colega Flávia Pedrosa e Letícia Melli:

1. COMPETE - Programa Operacional Factores de Competitividade
2. POAT—Programa Operacional de Assistência Técnica (Fundo Social Europeu)
3. POPH—PROGRAMA OPERACIONAL POTENCIAL HUMANO
4. Zahar

Designing Obama

A conferência (visionada na aula de hoje) de Sol Sender e Scott Thomas relativa ao trabalho de design de identidade da campanha eleitoral de Obama à presidência dos Estados Unidos tem a duração de aproximadamente uma hora, seguida de sensivelmente 45 minutos para questões colocadas pela audiência.

Dubbed a strategic and smart campaign by Fast Company, the Obama brand has received much recognition not only within the design community, but also throughout the nation and abroad. Sol Sender and Scott Thomas, creators of the official Obama logo and Web site, will describe their experiences developing this historic political brand. The event features a special exhibition of posters from Threadless Loves Democracy, a challenge to design the most unique and conceptual call to vote, sponsored by Sappi Fine Paper, Threadless, Rock the Vote, and Jones Soda. The conversation will be moderated by Paul Schmelzer, editor of the Minnesota Independent news site, author of the blog Eyeteeth, and contributor to Adbusters, Cabinet, Ode, Utne Reader, and other journals focusing on the intersection of art, media, and politics.

Obama Brand

Ficam os videos visionados na aula anterior, mais uma entrevista a Steven Heller sobre o Design para Obama.

Steven Heller, Co-chair of the MFA Designer as Author program at The School of Visual Arts, speaks with AIGA Philly on the outpouring of posters for Barack Obama's 2008 presidential campaign. Heller also compares today's political graphics to the campaign posters of a previous generation, and the relationship between democracy and design.

Produced by Peter Camburn & Craig Schlanser for AIGA Philadelphia

Steven Heller on Design for Obama

Those posters were like rock concert t-shirts.

Branding the Candidates: McCain & Obama Brand Design

Obama is the first to create a visual brand, just like a consumer product.

The first true political brand.

Yes We Can: The Obama Brand
User created adds appeared in games… He became more than presidential candidate, he was a international icon. The Obama fashion.







Obama as a brand
It's like you're participating in something bigger than you. Like you're joining a club. There is Obama mania taking place right now.

Ainda mais manuais de identidade

Mais dois manuais de identidade encontrados pela vossa colega Carla Serra:

1. SAMU—Serviço de Atendimento Móvel de Urgência
2. Symantec

From Pencil to PDF

Logo Design Love é um livro de leitura muito acessível sobre design de logos, cujo capítulo "From Pencil to PDF" está disponível online aqui e cuja leitura se recomenda, pois diz respeito à etapa em que o vosso trabalho se encontra.

To be a good designer, you must be curious about life; the strongest ideas are born from the experiences we have and the knowledge we gain from them. The more we see and the more we know, the more ammunition we can stockpile for generating ideas.

I’m frequently asked how to integrate this stockpile into actual logo concepts, and that’s what we’re going to focus on in this chapter. We’ll look at the two vital steps in this process— mind-mapping and sketching—and then talk about what to include when preparing your presentation PDFs for the client.

Fotos Visita IPSangue

Ficam os endereços de algumas imagens recolhidas durante a visita ao IPSangue no dia 18 de Novembro cedidas pelo Fábio Santos e pela Catarina Lourenço.

http://www.flickr.com/photos/designdois/sets/72157625427564698/
http://www.flickr.com/photos/ana-cronica/sets/72157625427891916/

Quem tiver imagens da visita para partilhar envie email.

Mais manuais de identidade

Ficam mais manuais de identidade descobertos pelos vossos colegas Fábio Santos e Sónia Caires:

1. Comissão de Coordenação e Desenvolvimento Regional do Norte
2. BEṢ-Banco Espírito Santo (aqui uma retrospectiva da marca)
3. San Francisco International Airport
4. DSM

Página "Manuais de identidade" actualizada

A página de manuais de identidade encontra-se actualizada com dois novos exemplares encontrados pela vossa colega Catarina Lourenço: o manual antigo da PT e o da Xunta de Galicia.

Para que a nossa "colecção" de manuais aumente, agradecemos o contributo de todos. Para tal, basta enviar um email com os endereços electrónicos online dos exemplares encontrados.

Visita ao Instituto Português do Sangue

Na aula de amanhã iremos visitar o edifício do Instituto Português do Sangue (centro regional do Porto). Contudo, mantemos o mesmo horário e o mesmo ponto de encontro das aulas regulares (Pav. Sul 8:30 AM), uma vez que a visita ocorrerá mais tarde.

Design de Identidade e Imagem Corporativa

Fica o URL referente ao livro visionado na aula anterior "Design de Identidade e Imagem Corporativa" de Daniel Raposo. Encontra-se online uma versão limitada da dissertação de mestrado ("Gestão de Identidade Corporativa: do signo ao código") que deu origem à obra.

Ficam também dois artigos do mesmo autor cuja leitura é recomendada:

1. A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades
2. O espírito Deutsche Werkbund na Identidade Corporativa do século XX

My brand

Recomendo a visualização de todo o site da MyBrand, com especial atenção à secção "o nosso trabalho" de onde destaco os seguintes case studies:

• EDP
• EDP-Arquitecura de marcas
• ZON
• Urbanos
• Mimosa
• MÁSMOVIL
• FITZ-GIBBON
• Allgarve

Logorama

Logorama é uma curta metragem (visionada na aula anterior) do estúdio H5 que se passa num universo literalmente composto de marcas. Mais informação pode ser consultada no IMDb.

Inaugurado o blog de Design II

Este blog servirá como repositório de informação para os discentes que frequentam a unidade curricular de Design II. A sua consulta regular é recomendada.