Chiquita Banana Brand Refresh

http://www.designrelated.com/news/feature_view?id=47

Sketches

Showing sketches to clients
http://www.davidairey.com/showing-sketches-to-clients/

Offsetters
http://identitydesigned.com/offsetters/

Já se gasta mais em publicidade online que impressa

http://tek.sapo.pt/noticias/negocios/ja_se_gasta_mais_em_publicidade_online_que_im_1114852.html

The People’s Supermarket Brand

http://identitydesigned.com/the-peoples-supermarket/

Actualização dos blogues dos discentes

Todos os discentes deverão actualizar os seus blogues pessoais até ao fim do dia 23 de Dezembro, publicando as propostas apresentadas na última aula.

Der Doctor Guerrilla

http://adsoftheworld.com/taxonomy/agency/der_doctor_guerrilla



http://www.youtube.com/DocGuerrilla#p/u/1/a6TNvXIk_kM

Alguns logos

1. http://www.davidairey.com/aspect-46-brand-identity-design/
2. http://www.davidairey.com/ecometrica-logo-design-process/
3. http://www.davidairey.com/logo-design-for-giacom/
4. http://www.davidairey.com/ingalls-logo-design-process/
5. http://www.davidairey.com/vissumo-logo-design-process/
6. http://www.davidairey.com/henri-ehrhart-logo-design-process/

similar-original-logos, negative-space-logo-design, 10-successful-logo-redesigns, 15-wonderfully-simple-logo-designs, ambigram-logos

http://www.logodesignlove.com/similar-original-logos

http://www.logodesignlove.com/negative-space-logo-design

http://www.logodesignlove.com/10-successful-logo-redesigns

http://www.logodesignlove.com/15-wonderfully-simple-logo-designs

http://www.logodesignlove.com/ambigram-logos

Sonae brand

http://www.underconsideration.com/brandnew/archives/follow-up_sonae.php

This past April we reported on the redesign of Sonae, one of Portugal’s biggest corporations running a number of consumer products and services. The redesign, executed by Lisboa-based Ivity, was met with plenty of negative criticism from myself (I called it “annoying and unpleasant”) and our readers (racking up an impressive 88% of 1,603 votes in the “Bad” category). With a little time it seems the Sonae website has transformed into something more palatable and Ivity has provided us with a movie that explains the genesis, execution, and application of the new identity. Take a look and see if your opinion changes.

http://www.underconsideration.com/brandnew/archives/how_do_i_circle_thee_let_me_circle_the_ways.php

What started as a company producing “decorative laminates” in 1959 in Portugal, Sonae is now one of the countries largest corporations with almost 40,000 employees that work in a mind-numbing range of sectors across various Sonae-owned customer-facing operations: from food retail, to pharmacies, to clothing, to consumer electronics, to managing shopping centers, to telecommunications, to real estate. Basically, it’s hard to throw a stone in Portugal and not hit something owned or operated by Sonae. This past February it launched a new identity created by Lisboa-based Ivity Brand Corp.

Unevolved Brands

http://unevolvedbrands.com/

A progressive study on brand & logo simplification by Graham Smith - ImJustCreative.
How many Brands can you recognize after they have been Unevolved to just circles.

Algumas marcas e redesign

1. Redesign
1. http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php
2. http://www.underconsideration.com/brandnew/archives/comedy_central_still_funny.php
3. http://www.underconsideration.com/brandnew/archives/not_your_parents_librarians.php e http://identitydesigned.com/iva/
2.  Anagrama
1. velvet
2. estudio-habitat
3. creavisa
4. maria-vogel
5. micheline
6. theurel-thomas
7. ertus-consultores
8. al-fresco
9. pladis
10. reforestación-extrema

Thinking with type—Ellen Lupton

http://www.thinkingwithtype.com/

The BIG PAGE of Branding & Corporate Identity Resources

http://www.logoorange.com/branding-corporate-identity.php

Design magnate Steven Gilliatt said ?[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.? 

Considering everywhere a logo goes, its design and use can be some of the most important decisions a company makes. 

And the logo isn't just about what's on the paper, it's part of the deep impressions a company makes on a person, the kind that become part of pop culture: "I'm a Mac person." 

This kind of brand identity doesn't come easily. You have to have a clear plan for your company. You have to be consistent in your policies and actions. You have to have a vision for the idea you want in the customer's mind. 

On this page you'll find some resources to help you create that vision for your company.

Famous Logo Designs

http://www.logoblog.org/wordpress/famous-logo-designers-creation/

We witness countless famous brands and their captivating logo designs but do we ever wonder whose brainchild is it that created these magnificent logo designs? Short and simple, I say: “Behind every successful brand there is a logo designer”

http://www.toxel.com/design/2008/08/20/20-famous-logo-designs/

If there is one thing that we can learn from famous logos like Nike’s “Swoosh” or FedEx logo, it is that the logo does not have to be complicated to be effective.
Hopefully, our collection of famous logo designs will help prove that simplicity is the key to a memorable logo.

No Logo Brands Globalization Resistance

Video visionado na aula de 09/12/2010.

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism worldwide. As the world faces a second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

O transcript pode ser consultado aqui (http://www.mediaed.org/assets/products/115/transcript_115.pdf)
O site da autora pode ser consultado aqui (http://www.naomiklein.org/no-logo). O livro "No Logo: No
Space, No Choice, No Jobs" encontra-se disponível na biblioteca da faculdade.

Guess the Famous logos

http://www.graphicdesignblog.org/famous-logo-game/

Growing up with brands all around make us believe that we can recognise our favorite logos in anycase. I don’t blame you for being over confident because I thought the same until I came across an interesting post where the author just highlighted small segments of famous logos and asked the readers to guess them.

I was surprised to see that I failed to guess couple of my favorite famous brand logos  However; I decided to recreate this exciting idea to check how good my blog readers can be with this logo game. You might think it to be a waste of time but trust me; many of these logos can be a real challenge to guess.

Here are 20 logos in total….Let’s see how good are you with guessing well known logos and don’t leave without telling us how many of these you got right. So, your time starts NOW!!

Type Navigator

http://typenav.fontshop.com

About the Swoosh

Ficam alguns links para alguns artigos sobre o Swoosh.

All Hail the Nike Logo! Artistic Derivatives Using the Swoosh

The Nike swoosh is one of the most simplistic and easily recognizable logos in the world. It has become an integral part of the company’s identity and has helped Nike to evolve as a globally appreciated brand. The company could very well see how the brand successfully won people over and wisely decided to stick to it. Over the years, Nike has tried out different color patterns but has never parted with it’s swoosh logo.

 Nike Logo

Nike Inc. has proven itself in every corner of the competitive business world. Starting from the athletic shoes to the apparel and accessories, Nike has confirmed that it rules the sportswear industry. This position has been accomplished by making a strong impact on the audience through its powerful logo. It’s quite hard to find an individual who does not recognize the Nike logo. From decades, Nike logo has established a well stable and recognized attitude and still holds the ground strong enough to pursue further.

 Swoosh - Wikipedia, the free encyclopedia

The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, Nike.

Nike Logo – Nike Swoosh Logo History at Logo Blog

From humble beginnings to a promising future, Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories, Nike has revolutionized the sportswear industry. 

Blogue do discente

Ainda há alunos que não me enviaram o URL dos seus blogues para a unidade curricular de Design II. Relembro a obrigatoriedade deste procedimento e que o atraso do seu cumprimento (assim como a posterior falha de manutenção) terá repercussões penalizantes na classificação do discente.

Encontram-se em atraso os seguintes alunos:

1. Ana Catarina Correia da Silva
2. Emanuel Silva Pereira
3. João Pedro Sousa Pereira
4. Joao Telmo Neiva Parreira

Peço que contactem no caso de estarem com alguma dificuldade.

PRAZO: 6 de Dezembro.

Manual de identidade do INESC Porto

O manual de identidade corporativa do INESC Porto (realizada por colegas vossos) encontra-se disponível online at http://www2.inescporto.pt/apresentacao/manual-de-imagem?searchterm=manual.

TED Talks: Scott McCloud on Understanding Comics

In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

Ou no YouTube para quem preferir at http://www.youtube.com/watch?v=fXYckRgsdjI.

Logo Controversies—BP Logo

BP Logo

http://www.logoblog.org/wordpress/redesigned-bp-logo/

How would you rebrand BP? [At Greenpeace]
http://www.greenpeace.org.uk/files/tarsands/logo-competition.html

A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP is pursuing 'unconventional oil' - the Canadian tar sands and deepwater drilling, despite the massive environmental damage that's being caused by their business.

That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands and deepwater drilling.

The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.

We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.

Flicker set
http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855/with/4752118678/

BP claim that they are 'beyond petroleum'. But this is a company that is up to its neck in the dirtiest oil going - poised to invest in the Canadian tar sands, and causing environmental catastrophe through deepwater drilling. 

Their nice green logo doesn't really seem to fit them too well, so we ran a competition to find a logo that we could use to rebrand BP.

The results are displayed here. Get more information at www.greenpeace.org.uk/logo

Outros Logos
http://www.logoblog.org/wordpress/famous-logo-design-controversies/

Panda Cheese Commerciaا

Never say no to panda!!!

Creio que aqui (http://www.youtube.com/watch?v=X21mJh6j9i4) tem melhor resolução.

Swoosh! Inside Nike

CNBC’s Darren Rovell takes an unprecedented look inside Nike’s $16 billion empire.

Manuais da CMPorto e RTP

Manuais da CMPorto, RTP e CTT encontrados pela vossa colega Mariana Gomes.

• C.M. Porto
• RTP
• CTT (e aqui)

The KISS Principle—too many elements spoil the logo

http://www.logoblog.org/wordpress/spoiled-logo-design-mistakes/

We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.

 http://en.wikipedia.org/wiki/KISS_principle

KISS is an acronym for the design principle "Keep it simple, Stupid!".^[1] Other variations include "keep it short and simple"^[2] or "keep it simple and straightforward".^[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

Fifa logo evolution

http://www.logoblog.org/wordpress/fifa-logo-evolution/

Football (popularly known as Soccer in the US) is the most passionately watched sports in the world. The FIFA World Cup launched in 1930 and is repeated after every four years, with the exception of 1942 and 1946 (due to World Wars). Each World Cup has been accompanied by a fresh logo design which serves as its official insignia.

The 19th FIFA World Cup is underway with full furor in South Africa. Although the FIFA 2014 logo has also been unveiled, a total of 18 dead logos of previous FIFA World Cups have amassed so far. Let us take a quick recap of all the logos featured by FIFA in the coveted contest from the inaugural 1930 to the upcoming 2014 in Brazil.

Here is the comprehensive list of all 20 World Cup logos adopted by FIFA up till 2014: