The KISS Principle—too many elements spoil the logo

http://www.logoblog.org/wordpress/spoiled-logo-design-mistakes/

We’ve heard of the old proverb “Too many cooks spoil the broth”, but there is a new maxim that logo designers must ponder … “Too many elements spoil the logo”. Sometimes, it is difficult to realize as to what makes a memorable logo? There is no arguing the fact that simplicity and minimalism is the key to perfection. As the great Leonardo da Vinci himself puts it…Simplicity is the ultimate sophistication.

 http://en.wikipedia.org/wiki/KISS_principle

KISS is an acronym for the design principle "Keep it simple, Stupid!".^[1] Other variations include "keep it short and simple"^[2] or "keep it simple and straightforward".^[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.