Art & Copy

Na sequência do visionamento deste documentário na aula de 03/05/2011, os discentes deverão iniciar uma pesquisa sobre a influência que as características específicas das tecnologias analógicas e digitais podem ter nas estratégias criativas na publicidade, sobre publicidade e ética, consumismo, capitalismo, design global, tipologias…

http://www.imdb.com/title/tt1333631/plotsummary

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

No Logo Brands Globalization Resistance

Video visionado na aula de 09/12/2010.

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism worldwide. As the world faces a second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

O transcript pode ser consultado aqui (http://www.mediaed.org/assets/products/115/transcript_115.pdf)
O site da autora pode ser consultado aqui (http://www.naomiklein.org/no-logo). O livro "No Logo: No
Space, No Choice, No Jobs" encontra-se disponível na biblioteca da faculdade.