"The graphics in this six and a half minute video aren’t great, but if you’re interested in branding, the subject matter should be (audio branding). Uploaded to YouTube a year ago, the video has racked-up just 4,000 views. I think it’s worth spreading a little further."
“Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.”
More at http://www.davidairey.com/audio-branding/
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