quarta-feira, 8 de junho de 2011

Someone's explosive identity for Resonate

Creative Review - Someone's explosive identity for Resonate
http://www.someoneinlondon.com/category/projects/resonate-one-idea-a-million-stories

This way they can ensure everything joins up and the big ideas created for brands are designed in a way that can be best communicated to the specific desired audiences.
We took the metaphor of a beautiful flower to signify these big ideas. Then applied shockwaves to them after they were frozen in liquid nitrogen.
These shockwaves resonated through the frozen plants and shattered them, into a million pieces (we didn’t count, but we we think it was close to at least million!)

Outros projectos:
http://www.someoneinlondon.com/category/projects/eurostar-sculpted-brand-thinking
http://www.someoneinlondon.com/category/projects/nma-opening-up-newspapers
http://www.someoneinlondon.com/category/projects/wi-tribe-broadband-re-imagined

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