T-shirt war!

Brand New Sketchbook

"As a promotional idea for Brand New, our blog focusing on opinions on corporate and brand identity, we opted for a product that involved our ever-growing readership in its content rather than just forcing a product upon them. One uniting practice among identity designers — whether they do work for Fortune 500 companies or their local laundromat — is that of sketching logo ideas, typically dozens of them before refining them in the computer, so we decided to inquire about the different reasons of why designers sketch logos. With more than 300 responses through Brand New and Twitter we selected the most compelling 30 and produced a modest 32-page sketchbook.

With simple typographic treatments the cover invites designers to sketch something brand new, and across the blank pages, the 30 quotes appear at the bottom of each page. Sturdy on the outside with its red-printed chipboard cover and soft on the inside with 100% Post-Consumer Recycled paper, the Brand New sketchbook performs in meeting rooms, coffee shops and, yes, even the local laundromat."

Mais aqui!

Eli Pariser: Beware online "filter bubbles"

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Also at http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html

Sala de aula 05/05/2011

Devido ao ciclo de conferências The Endless End, a próxima aula ocorrerá na sala 33, Pav. Sul.

Art & Copy

Na sequência do visionamento deste documentário na aula de 03/05/2011, os discentes deverão iniciar uma pesquisa sobre a influência que as características específicas das tecnologias analógicas e digitais podem ter nas estratégias criativas na publicidade, sobre publicidade e ética, consumismo, capitalismo, design global, tipologias…

http://www.imdb.com/title/tt1333631/plotsummary

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Projecto Seleccionado—Matrecos ou Matraquilhos

O projecto seleccionado para imagem do evento Matrecos ou Matraquilhos foi o do grupo: Daniela Fardilha, Paulo Catumba e Telmo Parreira. Sugere-se que o grupo se encontre disponível para efectuar os acertos finais e impressão do material.

Logo warehouses, crowdsourcing, and a lack of understanding

A graphic designer must provide a bridge of understanding between a company and its audience. They must ask the right questions, pushing the client for authenticity. They must then validate the responses, making sure there are no gaps in understanding or differences in thinking. They must provide direction and guidance built on strategy.

http://www.logodesignlove.com/logo-warehouses-and-crowdsourcing

Versões melhoradas

As versões melhoradas dos projectos referentes ao Torneio de Matrecos podem ser entregues ao funcionário do Pav. Sul (D. Graça, Sr. Ângelo) até às 18:00 horas do dia 2 de Maio. Recomenda-se que os trabalhos estejam devidamente acondicionados e identificados.

Logos Apoios

Todos os grupos de trabalhos deverão descarregar aqui (https://docs.google.com/leaf?id=0B4MDky6LIF_jNDY2MGIxYTktN2Q2YS00OTczLTk1ODMtZjcyMjJiNzY2MWVl&sort=name&layout=list&num=50) o ficheiro .zip onde figuram os logos dos apoios ao evento Matrecos ou Matraquilhos. Pede-se que se faça a distinção entre Patrocínio e Apoios. Pede-se que os apoios que não possuem logo sejam apenas referidos com texto.

Planes, trains, and logo-inspired art

johnson banks’ creative director Michael Johnson was interviewed about the challenges faced when designing aircraft liveries and logos. “You might have the best idea for a fantastically unusual tailfin symbol, but stitched on a badge, or a uniform, or screen-printed in one colour onto a catering pack it falls apart. So infinite flexibility is now the watchword.” A worthwhile read.

http://www.logodesignlove.com/virgin-livery-eurostar-branding?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+logodesignlove+%28Logo+Design+Love%29&utm_content=Google+Reader

O Pedro, encontrando-se impedido de postar aqui no blog (muito provavelmente devido à sua falta de atenção), pediu-me para fazer este post por ele.

"Designers Antrepo have created conceptual packaging design called Minimalist Effect in the Maximalist Market for well-known supermarket products by stripping back the existing graphics in stages. The experiment asks readers to choose which of the stages they prefer.
So which packege do you prefer?
Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling.
P.S. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals! [Antrepo]"

Ver mais exemplos aqui .

É muito fácil cair no facilitismo da expressão:"Less is more." Mas alguns dos exemplos aqui apresentados demonstram na perfeição que, muitas vezes, nem o minimalismo salva a situação.

NOTIFICAÇÕES IMPORTANTES

ALTERAÇÕES À P05
Fomos notificados que a organização do "Matrecos ou Matraquilhos" decidiu antecipar o evento para dia 21 de Maio para que não coincida com o "Serralves em Festa", pelo que devem fazer as devidas correcções. A data de entrega do projecto manter-se-á no dia 28 de Abril, em que contaremos com a presença do Pedro Esperança na qualidade de organizador do evento. Requere-se aos grupos de trabalho que cumpram de forma rigorosa e responsável o prazo estipulado, lembrando que devido esta inesperada alteração esse cumprimento detém ainda mais importância. Relembra-se que qualquer trabalho em atraso não será considerado para os efeitos do evento, e também sofrerá severas penalizações no que respeita à sua avaliação.

CONTACTOS
Para efeitos desta proposta de trabalho o contacto do Pedro Esperança é torneiodematraquilhos@gmail.com. Também o podem fazer através da conta no Facebook: facebook.com/Torneio.de.Matrecos.

PRAZO ALUNOS ERASMUS
A entrega da proposta de trabalho para os alunos de ERASMUS está prevista para o dia 5 de Maio.

Shortened logos

When a logo is seen often enough, it can be simplified yet still identify its owner.

http://www.logodesignlove.com/shortened-logos

tempos de guerra