Rory Sutherland: Life lessons from an ad man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html

Projecto Ângelo de Sousa

Os discentes deverão entregar definitivamente, e sem excepção, o trabalho relativo ao Projecto Ângelo de Sousa na próxima aula (quinta-feira, 10 de Maio) até às 10:00 AM.

Visita ao IPS

Boas!

Estou a pensar marcar uma nova visita ao IPS, para recolher informações necessárias para esta fase do trabalho.

Alguém interessado?

Pattern Matters: Frequency of Blood Groups in a Donor Population

my two cents:

um cartaz/infografia/coisa fixe que pode muito bem servir de chamada de atenção para a necessidade de certos tipos de dadores, sem no entanto ser chocante.

o carácter infográfico e de desconstrução da peça central - quando procuramos cada uma das peças diferentes - é convidativo e funciona como convite à participação do utilizador, que depois de se sentir envolvido com esta peça, pode mais provavelmente sentir-se envolvido com o problema que ela representa.

found at http://www.pattern-matters.com

The Evolution of Apple Ads

http://www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/

Manuais

Manuais de Identidade:

Andrews University

ups

ICBIE

webEx

T-shirt war!

Brand New Sketchbook

"As a promotional idea for Brand New, our blog focusing on opinions on corporate and brand identity, we opted for a product that involved our ever-growing readership in its content rather than just forcing a product upon them. One uniting practice among identity designers — whether they do work for Fortune 500 companies or their local laundromat — is that of sketching logo ideas, typically dozens of them before refining them in the computer, so we decided to inquire about the different reasons of why designers sketch logos. With more than 300 responses through Brand New and Twitter we selected the most compelling 30 and produced a modest 32-page sketchbook.

With simple typographic treatments the cover invites designers to sketch something brand new, and across the blank pages, the 30 quotes appear at the bottom of each page. Sturdy on the outside with its red-printed chipboard cover and soft on the inside with 100% Post-Consumer Recycled paper, the Brand New sketchbook performs in meeting rooms, coffee shops and, yes, even the local laundromat."

Mais aqui!

Eli Pariser: Beware online "filter bubbles"

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Also at http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html

Sala de aula 05/05/2011

Devido ao ciclo de conferências The Endless End, a próxima aula ocorrerá na sala 33, Pav. Sul.

Art & Copy

Na sequência do visionamento deste documentário na aula de 03/05/2011, os discentes deverão iniciar uma pesquisa sobre a influência que as características específicas das tecnologias analógicas e digitais podem ter nas estratégias criativas na publicidade, sobre publicidade e ética, consumismo, capitalismo, design global, tipologias…

http://www.imdb.com/title/tt1333631/plotsummary

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Projecto Seleccionado—Matrecos ou Matraquilhos

O projecto seleccionado para imagem do evento Matrecos ou Matraquilhos foi o do grupo: Daniela Fardilha, Paulo Catumba e Telmo Parreira. Sugere-se que o grupo se encontre disponível para efectuar os acertos finais e impressão do material.

Logo warehouses, crowdsourcing, and a lack of understanding

A graphic designer must provide a bridge of understanding between a company and its audience. They must ask the right questions, pushing the client for authenticity. They must then validate the responses, making sure there are no gaps in understanding or differences in thinking. They must provide direction and guidance built on strategy.

http://www.logodesignlove.com/logo-warehouses-and-crowdsourcing

Versões melhoradas

As versões melhoradas dos projectos referentes ao Torneio de Matrecos podem ser entregues ao funcionário do Pav. Sul (D. Graça, Sr. Ângelo) até às 18:00 horas do dia 2 de Maio. Recomenda-se que os trabalhos estejam devidamente acondicionados e identificados.