Chiquita Banana Brand Refresh

http://www.designrelated.com/news/feature_view?id=47

Sketches

Showing sketches to clients
http://www.davidairey.com/showing-sketches-to-clients/

Offsetters
http://identitydesigned.com/offsetters/

Já se gasta mais em publicidade online que impressa

http://tek.sapo.pt/noticias/negocios/ja_se_gasta_mais_em_publicidade_online_que_im_1114852.html

The People’s Supermarket Brand

http://identitydesigned.com/the-peoples-supermarket/

Actualização dos blogues dos discentes

Todos os discentes deverão actualizar os seus blogues pessoais até ao fim do dia 23 de Dezembro, publicando as propostas apresentadas na última aula.

Der Doctor Guerrilla

http://adsoftheworld.com/taxonomy/agency/der_doctor_guerrilla



http://www.youtube.com/DocGuerrilla#p/u/1/a6TNvXIk_kM

Alguns logos

1. http://www.davidairey.com/aspect-46-brand-identity-design/
2. http://www.davidairey.com/ecometrica-logo-design-process/
3. http://www.davidairey.com/logo-design-for-giacom/
4. http://www.davidairey.com/ingalls-logo-design-process/
5. http://www.davidairey.com/vissumo-logo-design-process/
6. http://www.davidairey.com/henri-ehrhart-logo-design-process/

similar-original-logos, negative-space-logo-design, 10-successful-logo-redesigns, 15-wonderfully-simple-logo-designs, ambigram-logos

http://www.logodesignlove.com/similar-original-logos

http://www.logodesignlove.com/negative-space-logo-design

http://www.logodesignlove.com/10-successful-logo-redesigns

http://www.logodesignlove.com/15-wonderfully-simple-logo-designs

http://www.logodesignlove.com/ambigram-logos

Sonae brand

http://www.underconsideration.com/brandnew/archives/follow-up_sonae.php

This past April we reported on the redesign of Sonae, one of Portugal’s biggest corporations running a number of consumer products and services. The redesign, executed by Lisboa-based Ivity, was met with plenty of negative criticism from myself (I called it “annoying and unpleasant”) and our readers (racking up an impressive 88% of 1,603 votes in the “Bad” category). With a little time it seems the Sonae website has transformed into something more palatable and Ivity has provided us with a movie that explains the genesis, execution, and application of the new identity. Take a look and see if your opinion changes.

http://www.underconsideration.com/brandnew/archives/how_do_i_circle_thee_let_me_circle_the_ways.php

What started as a company producing “decorative laminates” in 1959 in Portugal, Sonae is now one of the countries largest corporations with almost 40,000 employees that work in a mind-numbing range of sectors across various Sonae-owned customer-facing operations: from food retail, to pharmacies, to clothing, to consumer electronics, to managing shopping centers, to telecommunications, to real estate. Basically, it’s hard to throw a stone in Portugal and not hit something owned or operated by Sonae. This past February it launched a new identity created by Lisboa-based Ivity Brand Corp.

Unevolved Brands

http://unevolvedbrands.com/

A progressive study on brand & logo simplification by Graham Smith - ImJustCreative.
How many Brands can you recognize after they have been Unevolved to just circles.

Algumas marcas e redesign

1. Redesign
1. http://www.underconsideration.com/brandnew/archives/ten_is_the_new_twelve.php
2. http://www.underconsideration.com/brandnew/archives/comedy_central_still_funny.php
3. http://www.underconsideration.com/brandnew/archives/not_your_parents_librarians.php e http://identitydesigned.com/iva/
2.  Anagrama
1. velvet
2. estudio-habitat
3. creavisa
4. maria-vogel
5. micheline
6. theurel-thomas
7. ertus-consultores
8. al-fresco
9. pladis
10. reforestación-extrema

Thinking with type—Ellen Lupton

http://www.thinkingwithtype.com/

The BIG PAGE of Branding & Corporate Identity Resources

http://www.logoorange.com/branding-corporate-identity.php

Design magnate Steven Gilliatt said ?[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.? 

Considering everywhere a logo goes, its design and use can be some of the most important decisions a company makes. 

And the logo isn't just about what's on the paper, it's part of the deep impressions a company makes on a person, the kind that become part of pop culture: "I'm a Mac person." 

This kind of brand identity doesn't come easily. You have to have a clear plan for your company. You have to be consistent in your policies and actions. You have to have a vision for the idea you want in the customer's mind. 

On this page you'll find some resources to help you create that vision for your company.

Famous Logo Designs

http://www.logoblog.org/wordpress/famous-logo-designers-creation/

We witness countless famous brands and their captivating logo designs but do we ever wonder whose brainchild is it that created these magnificent logo designs? Short and simple, I say: “Behind every successful brand there is a logo designer”

http://www.toxel.com/design/2008/08/20/20-famous-logo-designs/

If there is one thing that we can learn from famous logos like Nike’s “Swoosh” or FedEx logo, it is that the logo does not have to be complicated to be effective.
Hopefully, our collection of famous logo designs will help prove that simplicity is the key to a memorable logo.

No Logo Brands Globalization Resistance

Video visionado na aula de 09/12/2010.

There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

In the last decade, No Logo has become a cultural manifesto for the critics of unfettered capitalism worldwide. As the world faces a second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. It tells a story of rebellion and self-determination in the face of our new branded world.

O transcript pode ser consultado aqui (http://www.mediaed.org/assets/products/115/transcript_115.pdf)
O site da autora pode ser consultado aqui (http://www.naomiklein.org/no-logo). O livro "No Logo: No
Space, No Choice, No Jobs" encontra-se disponível na biblioteca da faculdade.