para "derivarem" um bocadinho do design

só faltava uma super bock e um bife cru, eu sei.
oh, esperem...

Norwegian Shipowners Association (do colectivo NEUE)

Norwegian Shipowners Association has around 160 members – shipowners in the tanker and bulk transport sector, short sea sector and offshore activities. We wanted to create an iconic, simple and elegant identity that would communicate NSA’s universe as well as being serious, bold and forward-looking, showing NSA as a competent and global actor.

Animação 3D
AQUI!

Water ink _ BDDP Unlimited and Solidarités International - UK

Water ink _ BDDP Unlimited and Solidarités International - UK from BDDP Unlimited on Vimeo.

7 Guerilla Marketing Disasters

Today’s smartest companies are embracing a new type of marketing: guerilla marketing. From subtle public advertising to long-term guerilla branding campaigns, even a low-budget guerilla marketing campaign can be a major success. Of course, not all guerilla marketing campaigns are successful. These seven guerilla marketing disasters illustrate just what can happen when a potentially brilliant guerilla marketing campaign doesn’t go to plan.

More at http://www.informationguerrilla.org/2010/03/7-guerilla-marketing-disasters/

Nota

Informam-se todos os discentes que as apresentações de dia 22/03 transitaram para dia 29/03, sendo que se mantém a escala previamente definida.

Relembra-se que na aula de dia 24/03 os alunos que vieram de ERASMUS apresentarão as suas propostas na primeira parte da aula tal como ficou delineado na referida escala.

A segunda parte da aula será ministrada fora da instituição com um elemento convidado, pelo que se pede a comparência de todos os discentes. Ponto de encontro para a segunda parte da aula: entrada da FBAUP às 10:20AM.

NOTA IMPORTANTE-Apresentações P04

Relembra-se aos discentes que deverão ser responsáveis pelo registo, arquivo e entrega em formato digital em suporte CD/DVD (devidamente identificado) dos seus trabalhos. Relembra-se também que é imprescindível a redacção de uma memória descritiva, que deve ser entregue ao docente antes da apresentação.

Todos os projectos deverão ser publicados nos respectivos blogues dos discentes no período de 24 horas que se segue à data de entrega.

Os discentes deverão respeitar seguinte escala de apresentações, sendo que todos deverão estar presentes aquando a apresentação dos colegas.

Nome	Dia	Hora
Ana Catarina Baptista Lourenco	22/03	8:45
Ana Catarina Correia da Silva	22/03	9:00
Ana Sofia Miranda Guedes da Rocha e Silva	22/03	9:15
Carla Sofia da Silva Serra	22/03	9:30
Diana Rute Nogueira do Vale Costa	22/03	9:45
Emanuel Silva Pereira	22/03	10:00
Fábio Ruben Pinheiro Santos	22/03	10:15
INTERVALO	—	—
Flávia Pedrosa Reis	22/03	11:00
João Pedro Sousa Pereira	22/03	11:15
João Telmo Neiva Parreira	22/03	11:30
Lídia Pereira Malho Rodrigues	22/03	11:45
Mariana Sousa Gomes	22/03	12:00
Pedro Nuno Mota da Silva Sequeira Rodrigues	22/03	12:15
Sónia Marisa Caires Silva	22/03	12:30
———	—	—
Daniela Fardilha Barbeira	24/03	8:45
Diana Lisboa Portela	24/03	9:00
Eef Smeets	24/03	9:15
Goncalo Nuno Magalhaes Serio Limpo de Faria	24/03	9:30
Paulo Catumba	24/03	9:45
Inês	24/03	10:00

Como pode ser constatado, os alunos que vieram de Erasmus este semestre ficam com as apresentações agendadas para dia 24/03.

Branding Peru

“No images were used for the new logo. The word Peru is enough, according to the campaign. It is uniquely short for a country name, it has a universal pronunciation, and the accent mark over the letter “u” stands out.”

“Starting April 26, the brand will be promoted in a campaign within Peru. Then the hope is that shortly after consumers around the world will begin seeing the Peru brand on an array of Peruvian-grown foods and manufactured goods.”

The end of web 2.0 logos?

"It’s certainly nice and welcome to move away from logos that looked as if they came out of a mash-up of Fisher-Price and Tron and the new “abstract,” flat logos are slightly slicker but there is still something odd about them. (...)Maybe I’m just misinterpreting what I’m seeing or trying to extract too much sense out of it — indeed, I’m just glad for the move towards simplicity."

- o artigo completo no Brand New

Augmented Reality Get Its Own Standardized Logo

"With the new AR+ logo, the industry can give consumers, developers, brands, and others a consistent framework for encountering and understanding augmented reality solutions," said Uzzan in a press release Thursday. "There's a sense that the AR industry has grown up too fast, that it has at times felt like the 'Wild West.' Today, the industry consists of multiple players, multiple platforms and easier access to AR. The new AR+ logo affirms that we're working with a new human interface, now going mainstream."

More  at http://www.readwriteweb.com/archives/augmented_reality_gets_its_own_standardized_logo.php

SALZIG - Sporthocker -- ispo BrandNew Awards

E fica aqui um outro que não está relacionado com identidade.
É um desporto criado por designers!

Volkswagen Commercial: The Force

Fica aqui um anúncio dos mais engraçados que já vi!

Building Brand Value Through the Strategic Use of Sound

Most organizations have relied almost exclusively on the sense of sight to communicate who they are, what they do and why they matter. Pirates have their unmistakable skull-and-bones flag. Nearly all religions have their own unique symbol. And today, practically every brand on earth has its own visual identity. Other senses are rarely part of the equation.

Yet sound has unquestionable potential in creating impressions. Consider the sonic snippets in your life—imagine Chariots of Fire or Rocky without music, a PC commercial without that Intel Inside bongggg, or a Harley-Davidson hog without its expertly calibrated tone. Sound triggers recall and reactions. And much like good visual or industrial design, it also has the ability to convey value and strengthen brand reputations.

Forward-thinking brands are catching on. In this first of a two-part series based on my co-presentation at the “Gain” conference last October, we introduce the practice of audio branding and identity – the intentional use of music, sound and voice to create a connection between people and organizations. And in part two, we will dig deeper with a real-world, case-study look at the recently created audio identity for Sun Microsystems and its ubiquitous Java brand.

Continues at http://www.aiga.org/content.cfm/building-brand-value-through-sound

A short course in audio branding

"The graphics in this six and a half minute video aren’t great, but if you’re interested in branding, the subject matter should be (audio branding). Uploaded to YouTube a year ago, the video has racked-up just 4,000 views. I think it’s worth spreading a little further."

“Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.”



More at http://www.davidairey.com/audio-branding/

ITI

ITI is a pioneer in automation technology, solving everyday challenges in all parts of life. With a clear strategic focus, ITI is making better life-quality everywhere — in private life, corporate buildings, public space and healthcare. The brand communication Heydays developed for ITI is built upon the business idea itself. Making everyday tasks easier for everyone, ITI’s visual program is summarized in the slogan “Room for life.”

The logo can be seen as just a flat artwork, but can also be seen as a cube felt with colors. The multicolored supporting graphic illustrates the logo folded out, and comes in a number of different versions. This communicates both the adaptability of the system, and life taking different directions. Appearing different on every surface, the visual expression is a representation of life, freedom and possibilities. The color palette is optimistic and brings energy to the brand. Heydays established their core values and developed a full visual identity program and slogan.

More at http://identitydesigned.com/iti/

ITI from Heydays on Vimeo.